Title: Web 2.0 Strategist
Expertise: Recruitment, technology optimization, digital strategy
Years Experience: 14
Education: Certificate in Entrepreneurship, Centennial College

George Easton began his career in 1996 as the owner and founder of SoundTeknologies – a talent management firm based out of Toronto. His partners and associates immediately recognized him as a trailblazer in sales, especially in fostering long-term relationships with clients and third party vendors. This enthusiasm evolved into an appreciation for technology as he navigated his career path towards software development and sustainability research.

A natural salesperson, George met and surpassed his sales targets at IBM Canada, becoming one of the company’s most productive employees in the software division in 2004. This success resulted in recruiters seeking out George’s experience, capitalizing on his skills both in technology and in sales. Subsequently, he began working for software and technology placement firms before finding his entrepreneurial opportunity as the founder of the Easton Executive Search Group.

George has developed a strong reputation for his recruiting abilities, technical skill and knowledge of digital platforms. He brings those talents to The Ben Farella Group where he continues his recruitment efforts, while also contributing to partnership development, business development, and social media strategy, among others.