I read this blog post from Seth Godin and I remembered my old saying “if our work on this project doesn’t piss off a few people then we haven’t really touched or connected with the majority of our audience”
That was when I was only doing traditional marketing communications but see how that applies to everything anyone …Read More

Sometimes even the most well planned strategies can take unforeseen turns, resulting in less-than-desired results. It’s especially frustrating when this happens to you or your business.
What happened to trigger this blog posting?
We were launching a new joint venture business via a decidedly one-time mass email blast to a very large list of contacts, through a …Read More

Use tools that are relevant to your brand

Don’t let that get in the way of this massive opportunity.

When it comes to social media, use a pro and integrate.

With social media the reward is worth the risk.

Transparency invites a negative comment or two…and that’s good.

Traditional marketing does not work in isolation anymore.

Sometime around the middle of last year, I woke up and had one of those “blinding flashes of the obvious” that happens to us all once in awhile. Social Media is not a “fad”. It is not a serious time waster that lets people “spread useless drivel about their day”. In fact, it …Read More

Here’s what one of my favourite bloggers and business strategists, Seth Godin, wrote about the “two most important trends of the decade” in a recent blog…
1. Change:
The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and …Read More

When your consultant walks into your office after months of work and throws down a large binder containing a very long document that simply repeats back everything you told them in the first place, which eats up your entire budget, thus leaving no contingency plan for this enormous useless document, how do you feel?
When your …Read More

It’s a turbulent time. Everyone has heard that there’s an economic slowdown, a recession, unfavourable market conditions, or some other terror-inducing, business-crippling prediction. But somehow, there are a whole pile of businesses still doing well, some even better than before. For some, they encountered a stroke of unimaginable luck, and for them, the time will …Read More